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FREELANCE CONTENT MANAGER & COPYWRITER
Spread
Goodness Day
This Michigan-based nonprofit rallies people to do one simple act of kindness the second Friday each March.
As their freelance content manager, I helped promote that one-day event with a month-long movement through storytelling, social media, and daily doses of goodness.
Spread Your Sunshine (Social Promo)
I built a campaign that mixed story, science, and a selfie contest — generating buzz, growing reach, and setting the tone for a successful day of kindness.
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Write it Forward (Web Content)
We needed more than likes — we needed participation.
I wrote blog for our website that made kindness feel actionable, evidence-based, and easy to join, turning
scrolls into sign-ups.
Read them Here
(Blog Your Heart Out)​
Job Posting: Goodness Spreader​
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Daily Dose of Goodness (Calendar)
We wanted to turn a single day of kindness into a lasting habit. So I brainstormed, wrote, and designed a desktop calendar to keep the momentum going, making goodness a daily, doable ritual.
The Results​
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Increased site traffic by 670% and social engagement 4x
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Helped raise $20K+ for local nonprofits
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Inspired SGD participation in 25+ states
Meet the Team
Anna Dravland: SGD Founder and co-editor