How do you get consumers to connect Dramamine —

the motion sickness brand — with a new product for everyday nausea? We listened to how people talked about nausea: dramatic, disruptive, and impossible to ignore. That’s when we thought…

“What if we personify that nausea with a dramatic llama?”
“And what if Dramamine helped you ditch it?”

Enter: the Drama Llama — our campaign’s obnoxious antihero...​