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VOLUNTEER SOCIAL MEDIA STRATEGIST
When it comes to climate advocacy, momentum is everything. Citizens’ Climate Lobby Chicago needed
to fire up social media — not just to raise awareness,
but to turn followers into volunteers, advocates, and
change-makers. I crafted three action-driven
campaigns to do just that.
Citizens'
Climate Lobby
Save NOAA - (Lobbying Campaign)
The National Oceanic & Atmospheric Administration was on the chopping block. So we turned complex policy into a simple call to action — and rallied everyday advocates to speak up.
Volunteers on CCL lobby day at Capitol Hill in D.C
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Join or Die (Documentary Screening)
Democracy requires community. We packed the theater for a powerful film on why joining local groups — like CCL — is one of the best ways to strengthen our future.
Earth Month (Education & Events)
Earth Month isn’t just symbolic — it’s strategic. We flooded the feed with bite-sized facts, events, quotes, and tips to boost education, spark action, and grow our volunteer base.
Results
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Built up a previously quiet social media presence
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Made complex climate topics digestible and engaging
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Helped grow visibility, attendance, and activism
Meet the Team
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Michelina Boehmer: CCL Chapter Leader
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Dana Nehls: CCL Chapter Leader